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Sweat the Detail

GoCommando is fast becoming the brand of choice for women who demand no-compromise sportswear.

The process begins with design – striking the balance between form and function. The point is to be invisible, the body's second skin. The fact is that you're going to sweat. A lot. You need pro sportswear – you deserve it – and it's no crime to look great.

That's why GoCommando sportswear is made by hand, using the highest quality materials. Five years from now it will look as good and work as hard as it does today. Just like you.

And to ensure the perfect silhouette, GoCommando (quite naturally) favours the underwear-free look. Our tops offer support, our bottoms cotton panels. We even offer a mesh waist-band, so you can show off that lower back tattoo (or your thong if you can't be parted from it!).

Whatever your experience, no matter your size, GoCommando's the perfect fit.

 

Founders

Originally conceived by Jan Jozavi and David Hofberg, GoCommando arose out of Jan's frustration finding sportswear that meets her exacting standards as a life-long gym-goer, dancer and fitness instructor.

Over the course of its initial year, GoCommando went from sub-contracting hand-tailored garments to creating original designs and sourcing the finest materials and manufacturing facilities worldwide. This led in turn to the creation of GCPro, a subsidiary that creates unique designs for "professional" athletes.

GoCommando suffered a tremendous setback in its second year when Jan had to leave the company for personal reasons. Despite this, we go from strength to strength, gaining in confidence all the while. Just like our clients, we have to take the knocks and get on with it, and 2006 promises to be our best year yet!

 

Etymology

Spell it gocommando, go-commando or go commando, the verb/expression "go commando"/"going commando" means, simply, to not wear underwear.

Its origin is elusive. The implication is that to not wear underwear is a trait attributable to commandoes, who presumably don't wear any. After all, if a commando goes behind enemy lines for weeks or months, water, food, communications and munitions - the tools of their trade and survival - are of greater importance than a change of clothes.

In sport, our tools are our bodies; sportswear expresses style, attitude, individuality, and, at its best, enhances our performance. As a sportswear company, we strive to meet and exceed these goals. And so to us, GoCommando means three things:

  1. Go: positive, action.

  2. Commando: physical fitness, endurance.

  3. The combination of the two: all of the above, plus sexy!

     
   
   
   
 

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